19th October 2022 Google Spam update.

19^th October 2022 Google Spam update.

It was not core update its spam update.

Core update are launched to improve the quality of search result update, not to punish any kind of website.

But spam updates are launched to punish spam websites, in this update google target those website who do not work on google spam rules.

 If your website lost traffic after this update, it must be violating one of these Spam Policies.

“you can get back the traffic of website after this update” but follow google policies.

SEO is now more complex! There solution will not be as easy a few clicks.

1.       Keyword stuffing

2.       Scraped content

3.       Link spam

4.       Hacked content

5.       Hidden text and links

6.       Sneaky redirects

7.       Cloaking

8.       Doorways

9.       Machine-generated traffic

10.   Malware and malicious behaviour’s

11.   Misleading functionality

12.   Spammy automatically-generated content

13.   Thin affiliate pages

14.   User-generated spam

15.   Other behaviour’s that can lead to demotion or removal

16.   Copyright-removal requests

17.   Online harassment removals

18.   Scam and fraud 

 If you're an SEO professional, you've probably heard of keyword stuffing, scraped content, link spam, hacked content, hidden text and links, sneaky redirects, cloaking, doorway pages, machine-generated traffic, malicious behaviors… and all of those things are bad.

But what are they? What can you do about them? And how can you tell if your site has been affected by them?

In this post we'll explain the common issues that can lead to website demotion or removal from Google's index.

Don't you just hate it when you see a site and think, "Oh, I should check out that content." But then when you click on it and get to the content… you don't find what you were looking for?

It's happened to us too. And so we've got some advice for how to fix that problem:

1. Check the first few words of a link. If they're too long or include an annoying word like "click," they could be spammy or a doorway.

2. Don't click on links with the word "click" in them. They're probably spammy and you'll end up being redirected to another site where you'll have to go through the same process again!

3. If something feels wrong about the way a page looks, smells or feels (like links seem to have been scraped from somewhere else), that could be a clue that something is up with the site's content—and not in a good way!

Introduction of Java

Java is a general-purpose computer programming language that is concurrent, class-based and object-oriented.

Java was developed by James Gosling in 1991 at Sun Microsystems(now owned by Oracle Corporation).

Sun Microsystems released the first public implementation as Java 1.0 in 1995.

The language was initially called Oak,Later the project went by the name Green and was finally renamed Java.

One Language : Four Editions
Standard Edition ( JSE )
Enterprise Edition ( JEE )
Micro Edition ( JME )
Java Card Technology ( JCT )

 

Core Java Fundamental

Features of Java:

Simple :
According to Sun Microsystems, Java language is very simple to learn and code because:
 Syntax is based on C++ (so its is easier for programmers to learn it after C++).
 Remove so many confusing and/or rarely-used features e.g., explicit pointers, operator overloading,virtual concepts etc.
 Do not need to bother about un-referenced object, that will be removed automatically by Garbage Collector.

Object Oriented :
Java is an object oriented programming language.
 It supports all principles of Object Oriented Programming :

    1. Abstraction
    2. Encapsulation
    3. Inheritance
    4. Polymorphism

Platform Independent :
Java is based on the concept of WORA (write once run anywhere).
 The target of Java is to write a program once and then run this program on multiple operating systems.
 Java code requires both compiler & interpreter.
 When you compile a java source code it produce a bytecode ( .class file).
 This bytecode is for Java Virtual Machine ( JVM ), not for real machine.
 JVM is specific to a platform & produce platform specific machine code.

Auto Memory Management :
In Java you don't need to care of de-allocation of garbage (un-referenced objects).
 JVM delegates the job of garbage collection to a thread, called garbage collector, working of garbage collector is monitored & controlled by JVM itself.
Multi-threaded :
 Multi-threading helps in achieving Multi-tasking.
 Java has language-level support of Multi-Threading.
 A thread is an independent path of execution.
 Multi-threading saves wastage of CPU cycles. It makes the application more productive & responsive.

Robust :
Robust means simple strong.
 Java is strongly typed language (that is, all variables must be assigned an explicit data type).
 Java has language-level support for exception handling.
 Java automatically checks the array boundary. It's not the case of its predecessors languages.
 There are lack of pointers that avoids security problem.
 There is automatic garbage collection in java.

Secure :
 Elimination of direct memory pointer & automatic array limit checking prevents rouge programs from reaching into section of memory where they shouldn't.
 Untrusted programs are restricted to run inside the JVM. Access to the platform can be strictly controlled by a security manager.
 Code is checked for pathologies by class loader and a bytecode verifier.

Architecture neutral :
In Java there is no dependent features e.g. size of primitive data type is fixed for all type Architecture (32 bit or 64 bit). Hence, Java compiler generates an architecture-neutral file format, which makes the compiled code executable on any architectural machine, with the presence of Java runtime system.

Portable :
Since, java is architecture-neutral and having no implementation dependent aspects, makes Java portable. You may carry the java bytecode to any platform.

Distributed :
You can create a distributed application with the help of JAVA. You may access by calling the methods from any machine on the internet.


More About Learning Java : https://prowessapps.in/java/java-introduction 
visit.

How to Use Google Webmaster Tools for Elaborate Your SEO

Content

•  Introduction: Google Webmaster Tools
•  Verification
•  Site Dashboard
•  Site Messages
•  Site Settings
•  Search Appearance
•  Search Traffic
•  Google Index
•  Crawl
•  Malware
•  Additional Tools
•  Labs

What is GWT- Intro

Google's Webmaster Tools are essential for any strong SEO effort.
It helps you see your website as Google sees it.
The toolset gives you insights into what pages have been indexed on your site, what links are pointing to it, your most popular keywords, and much more.A site that's active in Webmaster Tools has a better shot at being fully indexed and ranking well.

Verification

•  Before you can access any data on your site, you have to prove that you're an authorized representative of the site. This is done through a process of verification.
• There are five main methods of verification currently in place for GWT.

Steps for Verify

• The HTML file upload. Google provides you with a blank, specially named file that you just have to drop in the root directory of your site.
•  HTML tag. Clicking on this option will provide you with a metatag that you can insert into the head of your home page.
• Domain Name Provider. Select your Domain Name provider from the drop down list and Google will give you a step by step guide for verification along with a unique security token for you to use.
• Google Analytics. If the Google account you're using for GWT is the same account as for GA, is an admin on the GA account, and you're using the asynchronous tracking code, then you can verify the site this way.
•  Google Tag Manager. This option allows you to use the Google Tag Manager to verify your site.

Site Board

• Now that you're verified, you can log in and start to examine the data for your site.

• The first screen you'll see is the dashboard. This gives you a quick view into some of the more pertinent information for your site, along with any new messages from Google. 

Change Your Address

• You decide to migrate your entire site to a new domain, this is where you let Google know.
•  Once you've set up your new site, permanently redirected the content from your old site to your new using a 301 redirect, added and verified your new site on GWT, then you come to this option and inform Google of the move.

Google analytics property

• If you'd like to be able to see your GWT data in Google Analytics (GA), you can use this tool to associate a site with a GA account.

Simply select any currently linked GA account to associate it with this site. If you don't have a GA account, you have the option to create one here.

Users & Site Owners

•  Here you can see a list of all authorized users on the account, and their level of authorization.
•  Owners have permission to access every item on the site.
• Users with "Full" permission can do everything except add users, link a GA account and inform Google of a change of address.
•  Users with "Restricted" permission have the same restrictions as those with "Full" permission plus the following: they only have viewing capabilities on configuration data, cannot submit sitemaps or request URL removals, cannot submit URLs, cannot submit reconsideration requests, and only have the capability to view crawl errors &  malware notifications.

Verification Details

• This lets you see any verification issues / successes.
• It gives displays the list of Verification attempts by Google to verify the website

Associates

•  This section allows you to associate different Google accounts with your GWT account.
• They can't see any data in GWT, but they can perform actions on behalf of your site (e.g., creating an official YouTube account for the site, or posting to Google+ on behalf of the site through an associated account).

•  To add an associate user, simply:
• Click on the "Add a new User" button.
•  Enter the email address that's associated with the account you're associating.
• Select the type of association you want.
• Click "Add".
• To associate a Google+ page, if it's the same account on GWT and Google+, you're done. If you're using different accounts:
• Navigate to the Google+ page.
• Click on the profile button on the left.
• Click "About", in the links section.
• Add a link to the site.

Search Appearance

•  Clicking on the ? icon to the right of this menu option delivers a nice breakdown of the various elements of a search engine results page (SERP).

Structured Data
Here you can see information about all structured data elements that Google's located on your site, whether they're from schema.org or older micro formats.

Data Highlighter

• The data highlighter allows you to help Google identify some types of structured data on the pages without the need for the code to actually be implemented.
• To use the tool, you need to login to Webmaster Tools, choose your site and then click “Optimization”, then “Data Highlighter”. It gives you the option to tag a single page or multiple pages, verify the tags, and then “publish” it to Google. 

HTML Improvements

•  Here is where GWT will inform you of issues with your title and description tags. As titles and descriptions should be unique for each page and should be within certain character length ranges.
•  Clicking through on any of these errors will give you a more descriptive overview of the error and will also give you a list of pages where the error was detected.

Site links

• Whenever Google determines that your site is an authority for a particular keyword they'll show a collection of links below the main link, pointing to what they believe to be the most important links on that page.
•  While you can't specify the actual pages that you want to display in the site links, you can specify which pages you want removed.

Search Traffic             

•  Search Queries : Here you can get an overview of the top keywords that returned a page from your site in the search results.

• Data shown here is collected in a slightly different way from your analytics platform, including GA, so don't expect the number to exactly.

• Ø The Search Queries section is broken down into five main indicators:

• Query: Query gives you details on what keywords your site is currently ranked for. It's important to remember that "rank for" means showing up in the SERPs – not necessarily actively attracting traffic
• Impressions: If you've ever wondered how many people are seeing your website for a specific keyword search, this will tell you.
• Clicks: Of the people who are seeing your site, how many are clicking? This information lets you know how many searchers seeing your site are taking action and clicking on your search result.
•  CTR: Your CTR, or click-through rate, is the percentage of people that are clicking on your site in the search results.
•  Average Position: This metric tells you where your site typically ranks for each keyword.

Links to Your Site

This section identifies the domains that link to you the most, along with your most linked to content. While you most likely won't see every link that Google's found for your site

Internal Links

•  Here you can see the top pages on your site sorted by the number of internal links to those pages.

Any pages that show 0 internal links have been orphaned and should either be linked to from somewhere on your site, or redirected to an appropriate page

Google Index

•  The Index Status allows you to track the status of your site within the Google index. How many pages are they showing as being indexed? Are there any worrying trends? Have you accidentally blocked large sections of your site from Googlebot? This is a great place to get the answers to those questions and more.

 
Content Keywords

•  This section displays the most common keywords found by the Google crawler as it navigated your site. One thing to keep an eye on here is if you see unexpected, unrelated keywords. showing up, that's usually an indication

 Removal Tool
•      The URL  removal tool is meant for pages that desperately ought to be removed—for example, if they contain confidential knowledge that was accidentally exposed or found 404 error.

•      In QACampus – example of links for removal
      http://www.qacampus.com/contact_us.php
      http://www.qacampus.com/tt_open_ource_fundamentalsofjmeter.php
   
  Note:- Using the tool for other purposes may
          cause problems for our site.

     Steps of remove url

•  Enter the URL that we want to remove, click continue, then select whether we want it removed from the search results and the cache, just from the cache or if we want an entire directory removed. Clicking Submit Request adds it to the removal queue. Typically this request will be processed in 2- 24 hours.                  

      Crawl error
 

•  The Crawl Errors page provides details about the URLs in your site that Google could not successfully crawl or that returned an HTTP error code (404). This page provides two general kinds of reports.
• Google has detected when crawling our site over the last 3- months.
• We can also remove this type of error by using 301- redirection code to our original page.
•  At last we know well 404 error page not harm our site ,if we remove this it will improve user attraction.

    Crawl Stats

• The crawl stats section gives you an idea of how fast the crawlers are able to read pages on your site.

Spikes are to be expected here, but is you see a sustained drop in pages crawled, or a sustained spike in time spent downloading a page, or in the size of a page, then that's an indication that you should take a look and see what's changed on your site.

Fetch as Google

•  Here is where you can basically view your pages as Google sees them. They'll return the HTTP response, the date and time, and the HTML code.
• This is a great way of verifying that the Google crawler sees the page as you expect it to and that there are no externally injected hidden links on the page.
• You are allowed 500 fetches / submissions a week, and 10 linked page submissions per week (submitting a page and all pages linked from it at the same time).

Blocked URLs

This section is the place to test out your current robots.txt against any pages on your site to verify whether they can be crawled or not. You can also test out modifications to your robots.txt to see whether they'd work as you anticipate against various pages on your site.

URL Parameters

• What it does is that it allows you to specify URL query string parameters that shouldn't be considered when examining URLs on the site to determine unique URLs.

For example, if you had a tracking parameter that you use for a particular campaign, then the page is obviously the exact same page as when it's reached without the tracking parameter. Entering the tracking parameter in here tells Google that they should ignore the tracking parameter when looking at the URL
   
 Malware

If Google has detected any malware on your site, this is where they'll list it out (it will also appear in the messages section). If you see a page here you'll want to get it fixed as soon as possible and click on the "Request a Review" button that will be displayed here.

Additional Tools

This section contains links to tools that are outside of GWT, but are of interest to webmasters, such as the Structured Data Testing tool, which enables webmasters to test their schema implementations, the Structured Data Markup Helper, and others

Labs

• The labs section contains functionality that's in testing mode.
•  Author Stats : With the big push to tie up bylines to Google+ accounts, this tool allows you to see data for pages which you are the author for, so you'd need to be logged into an account in GWT that you've previously set up as an author.

Custom Code

• This allows you to set up Google customized search for your own site.
• Create a custom search engine that searches only your own site.
• Put a search box anywhere on your site.
• Customize the look and feel of the search results pages.

Instant Previews

•  This tool allows you to see how your site looks using Google's Instant Preview feature (the view of your site that can be seen in the search results when you mouse over the double arrows that show up next to a result).
•  However, Google removed Instant Previews in April, so this feature isn't of any value to webmasters.

Site Performance

• This section of Labs has been shut down and links off to alternative resources. 

Video Marketing Tips to Inform Your Strategy

In the chop-chop evolving landscape of promoting, businesses area unit perpetually needed to return up with improved ways that to market themselves and attract valuable leads. The rising client expectations have diode businesses to develop new methods to satisfy and exceed the stress.

One of these methods that have gained momentum recently is video selling.
There is hardly any doubt concerning the very fact that video-driven platforms area unit well-received by today’s generation. In fact, Snapchat has overtaken Twitter with a user base of over one hundred fifty million daily compared to the 136 million daily users of Twitter.

Such multiplied quality of videos has convinced businesses to rethink their digital selling methods and embrace videos to draw in a flood of consumers.Let’s take a glance at why video ought to be a part of your digital selling strategy.Why Video selling Deserves a Spot in Your selling combine

Increased Comprehension and Engagement
Did you recognize that the eye span of a mean person is eight seconds? this implies that you simply solely have a brief window to draw in the eye of your customers and interact them in what you have got to mention. Blocks of text can hardly serve the aim. this is often wherever videos become relevant.

The human brain processes visuals sixty,000 times quicker than text. this is often as a result of videos charm to many senses. As a result, this enables viewers to raised comprehend the message than text.

Enhanced SEO potentialities
Since a video will garner large engagement, major search engines places a great deal of importance on video content. this is often as a result of it's easier to observe a 3 minute video explaining a product rather than reading through text.This means that as well as video content in your selling methods can mechanically provide you with a higher probability of ranking well in search results. a higher rank interprets into larger potentialities of obtaining detected.





Greater Reach to legion Potential Viewers
There area unit various video distribution sites that enable you to transfer the videos you produce. the favored sites have an outsized user count. parenthetically, YouTube has over one billion monthly active users. This escalates your possibilities of reaching resolute thousands of users daily.
Additionally, videos is shared on numerous social media platforms simply. With 2.1 billion active social media users, promoting your videos on these platforms can increase the possibilities of exposure exponentially. once folks realize your video fascinating, they're extremely possible to share it, which implies a lot of reach.
Additionally, with the multiplied usage of smartphones, folks wish data quick. a fast video explaining the functions of the merchandise that they want to get could also be simply what they're trying to find.

Greater Trust
The usage of videos puts a face to the whole. It reveals a lot of concerning your whole than a brand and a manual by encouraging interactions. A video demonstration alleviates client doubts and answers their queries.
A video not solely depicts what you are doing however conjointly why you are doing it. This enhances transparency and builds trust.

Better client Retention
Since videos will convey your message in an exceedingly simpler and compendious means, customers area unit quite possible to observe these. this implies they'll be staying on your page for a minimum of as long because the video lasts. With a good call-to-action at the top, you'll simply direct the viewers to the webpages containing your product and or services.
Additionally, heightened comprehension can modify viewers to recollect what they see. Therefore, this is often one in every of the most effective ways that to retain customers.

Increased Conversion Rates
As your videos begin gathering an outsized audience, the proper selling methods can begin generating leads and fuel conversion rates. With correct investment, your sales area unit attending to skyrocket in no time.
Ease of Production
With technological innovation, video production has become a straightforward method. It doesn't need a great deal of apparatus and a whole project is completed in an exceedingly few minutes. a straightforward camera will do the trick. an honest net affiliation plus local area network property can facilitate in uploading and distributing the ultimate video on numerous platforms.

Did you recognize that as several as fifty five % of tiny and medium business homeowners say that video selling could be a must? Videos area unit powerful tools that drive engagement. they're an excellent thanks to differentiate your whole from your competitors. Therefore, you must begin finance in them nowadays.

Five reasons why Google isn’t indexing all of your web pages !!

1. Errors in the robots.txt file of your website keep Google away

The disallow directive of the robots.txt file is an easy way to exclude single files or whole directories from indexing. To exclude individual files, add this to your robots.txt file:

User-agent: *
Disallow: /directory/name-of-file.html

To exclude whole directories, use this:

User-agent: *
Disallow: /first-directory/
Disallow: /second-directory/

If your website has a robots.txt file, double check your robots.txt file to make sure that you do not exclude directories that you want to see in Google’s search results.

Note that your website visitors can still see the pages that you exclude in the robots.txt file. Check your website with the website audit tool in SEOprofiler to find out if there are any issues with the robots.txt file.

2. Your pages use the meta robots noindex tag

The meta robots noindex tag enables you to tell search engine robots that a particular page should not be indexed. To exclude a web page from the search results, add the following code in the <head> section of a web page:

<meta name=”robots” content=”noindex, nofollow”>

In this case, search engines won’t index the page and they also won’t follow the links on the page. If you want search engines to follow the links on the page, use this tag:

<meta name=”robots” content=”noindex, follow”>

The page won’t appear on Google’s result page then but the links will be followed. If you want to make sure that Google indexes all pages, remove this tag.

The meta robots noindex tag only influences search engine robots. Regular visitors of your website still can see the pages. The website audit tool in SEOprofiler will also inform you about issues with the meta robots noindex tag.

3. Your pages send the wrong HTTP status code

The server header status code enables you to send real website visitors and search engine robots to different places on your website. A web page usually has a “200 OK” status code. For example, you can use these server status codes:
301 moved permanently: this request and all future requests should be sent to a new URL.
403 forbidden: the server refuses to respond to the request.
For search engine optimization purposes, a 301 redirect should be used if you want to make sure that visitors of old pages get redirected to the new pages on your website.

The website audit tool in SEOprofiler shows the different status codes that are used by your website and it also highlights pages with problematic status codes.

4. Your pages are password protected

If you password protect your pages, only visitors who know the password will be able to view the content.

Search engine robots won’t be able to access the pages. Password protected pages can have a negative influence on the user experience so you should thoroughly test this.

5. Your pages require cookies or JavaScript

Cookies and JavaScript can also keep search engine robots away from your door. For example, you can hide content by making it only accessible to user agents that accept cookies.

It might be that your web pages use very complex JavaScripts to execute your content. Most search engine robots do not execute complex JavaScript code so they won’t be able to read your pages. Google can parse these pages to some extend but you’re making it unnecessarily difficult then.
How to find these problems on your website

In general, you want Google to index page pages. For that reason, it is important to find potential problems on your site. The website audit tool in SEOprofiler locates all issues on your site and it also shows you how to fix these problems. If you haven’t done it yet

During coronavirus, we see how GMB can be a business’s lifeline - Google My Business

The recent days and weeks have been a blur as I’ve helped clients manage their online reputations amid a global pandemic that continues to inflict a heavy toll. Oftentimes Google My Business has been in the eye of the storm, with businesses turning to their GMB listings to notify people of sudden changes ranging from scaled back hours to temporary closures. Here are three truths that have emerged from this experience:

1. Your GMB listing is your lifeline
Under normal circumstances, people rely on a GMB listing to get essential information such as store hours and customer reviews to learn more about a business’s location. During the coronavirus pandemic, the nature of those searches changed rapidly as consumers’ behavior changed. “What are your hours?” became “Are you open while we shelter in place?” “What does your menu look like?” became “Do you offer curbside delivery?”

Businesses needed to respond quickly especially in the early going when Google had not yet rolled out special features to support posting COVID-19 related information. They needed to share special procedures they were following to ensure the health and safety of customers, the availability (or lack thereof) of products on store shelves, and either reduced hours or temporary closures, among other critical updates.

As states enacted shelter-in-place mandates, essential businesses needed to remind customers that they were, indeed, still open. Many relied on Google Posts or Q&A features, but doing so was not always a reliable avenue with Google suspending Q&A functionality at one point. Simply put, keeping a GMB listing up to date could make the difference to a business even staying afloat – and it still does as the pandemic continues to spread.

2. Google is responding
Even though Google warned of reduced support, the company still took several steps to help businesses mind their reputations through their GMB listings. For example, Google suspended customer review and Q&A functionality to protect businesses from the spread of misinformation and from people unfairly maligning them due to circumstances beyond their control.

In time, Google began to launch features to make it easier for businesses to communicate vital information, such as the COVID-19 Post type to help businesses quickly update their Google My Business (GMB) pages with coronavirus-related information that affects their operations or a “temporarily closed” option for businesses shut down by COVID-19. When businesses reported glitches in those features, Google responded quickly to fix them. Normally, Google simply lives with flaws when they are reported, accepting the reality that even an imperfect first launch helps its customers. Not this time. Google realizes businesses are fighting to survive, with zero margin for error.

There is a silver lining amid the pain. I expect Google will make permanent many of the temporary features that the company has put in place during the pandemic, such as curbside pick-up and no-contact delivery attributes for restaurants. The possibility of making these features more visible in a knowledge panel can only help a business.

3. “Good enough” is no longer good enough
Back in December, I wrote about the need for businesses to manage their GMB listings as frequently as possible. I divided businesses into three categories: Google Master (those who update their GMBs daily), Google Journeyman (who update their GMBs weekly), and Google Apprentices (who do so monthly).

Four months later, it’s time to revise our thinking: you’re either a Google Master or you may be out of business. We’re seeing now how a GMB is a business’s lifeline during a time of disruption. And there will be more: both natural disasters and human-inflicted ones that disrupt a business without warning. When those disruptions occur, a GMB listing provides the first line of response.

The lesson to be learned is this: don’t wait for a disruption to mind your GMB listings. Businesses that had already been managing their content closely were better prepared to react to the pandemic than those who had allowed their listings to fall out of date. Businesses that had taken the time to learn how to manage features such as Google Posts were able to move faster to keep their customers informed in the early days of the pandemic than the ones who were caught flat-footed. Master your GMB listings now. And never let up.

What Google’s Search Relations team has been doing in response to COVID-19

As the dominant search engine, Google has a responsibility to provide timely resources and fight misinformation. Search Advocate Daniel Waisberg explains some of the company’s initiatives in this clip from Live with Search Engine Land.

“I’ve been working almost 100% of my time on corona-related stuff,” said Daniel Waisberg, search advocate for Google, “As part of the search engineering team, we kind of see what’s going on and try to understand what are all the initiatives [and] how they align.”

“When it comes to webmasters, [we] hope you all saw the [Schema] event stuff,” he provided as an example of how the search engine is helping site owners and users navigate the crisis. “The team has been working really hard to make that happen — there was a change in Schema.org done quickly from the search team.

What is 'Hashtag' and Use ?

Definition of Hashtags

A hashtag or this symbol “#” as it is more commonly known has become an integral part of social media. If you have never used it and you’ve asked yourself what is a hashtag and what does hashtag mean, here is a great primer to get you up and running.

This article was in part inspired by someone who commented here on Small Business Trends by saying, “I’m still not sure how hashtags are being used, or how to use them, or when to use them, or what the significance is in using them… totally confused ….”  We hear you, Dr. C — hashtags are baffling to those who do not spend a lot of time online or who are new to social media.

A hashtag is a label for content. It helps others who are interested in a certain topic, quickly find content on that same topic.

How To Hashtag

Hashtags are simple things.  There are just a few technical requirements to know:

No Spaces Allowed

A hashtag can be a single word, an abbreviation, an invented combination of letters and numbers, or a phrase.  If it is a phrase, there can be no spaces between words.  All letters and numbers must run together without spaces in a hashtag.  You can’t have punctuation or symbols in your hashtag (other than the # symbol at the beginning).  Numbers are OK, but you must also have at least one letter with the numbers — hashtags cannot consist entirely of numbers.

Start With the # Symbol

To create one, start with a hashtag symbol # and follow it directly with letters and sometimes numbers.  Fun factoid:  depending on where you are in the world, the symbol # is called various things.  In the United States and Canada, it is called a number sign or sometimes a pound sign.

Make Hashtags Unique

Make Hashtags Easy to Remember and Understand

How to Use a Hashtag That Already Exists

More: smallbiztrends.com  thank u.

What is Facebook "Off-Facebook activity " ?

Please check if you are using 

Facebook...    the amount of info stored from non Facebook apps with Facebook is astonishing.  

Are you aware of a new feature that Facebook added since the Feb 1st update? Many of you prob don’t know that over the past 8 weeks facebook has been monitoring & tracking what you do when you're offline and not on Facebook.

Look now as you won’t believe it...

1. Go to Facebook settings,

2. scroll down to Your Facebook Information.

3. Click on Off-Facebook Activity. (You can see the list in Manage Your Off-Facebook Activity).

4. To shut it down go in the same settings and click on 'More Options'

5. Go into Manage Future Activity and TURN IT OFF.

6. While you are there, make sure you clear the history. 

Impact of COVID-19 on organic traffic

It’s no longer news that coronavirus has upended the way we live our day-to-day lives. Unprecedented unemployment rates, emptied shelves where toilet paper and Lysol wipes used to sit, an innumerable amount of people working from home – this has become our new reality.

We know the ways it has impacted our lives personally, but how has consumer behavior and the way people search changed as a byproduct? What we’ve seen across our clients at 3Q Digital and within the industry is two-fold:

Search behavior drastically changed as a result of the coronavirus, and it will continue to do so over the coming weeks and months with “at home” keyword modifiers seeing a material rise;
Consumerism has also seen a large demand shift from desire-based purchases to people buying what they deem as essential for overall health and fitness.
As people are forced to stay home, how can you shift your SEO and content strategy to address your audience to maintain relevance?

Every site should have a page about COVID-19
This is especially important if your business is considered essential or is significantly impacted by COVD-19. Creating a dedicated page to capture all relevant coronavirus traffic can help sustain some traffic loss. You don’t have to update people on the ongoings of coronavirus but more so what your company is doing. For example, FootJoy created a COVID-19 page detailing how a portion of their sales will go towards relief efforts.


More:- visit searchengineland. 

12 Tips to help build the foundation for a new SEO career

TIP 1. Set your focus on your clients success.

TIP 2. A difference in your performance is a difference in your profits.

TIP 3. Have confidence in your own strategies and explore profit sharing.

TIP 4. Don’t forget community and charitable work.

TIP 5. Work on Relationship building and position yourself for success to come.

Tip 6. Set your course of action and get started.

Tip 7. Choose which voices you choose to listen to carefully.

Tip 8. Run a balanced business.

Tip 9. Don’t forget to recognize and be thankful for the progress you’ve made.

Tip 10. Give something back to your community (with gladness).

Tip 11. You must be willing to change and take action!

Tip 12. Surround yourself with the high quality people!

Rules Of Social Media Optimization - SMO

For years now, Search Engine Optimization (SEO) for websites has been honed into a fine art with entire companies devoting considerable effort to defining best practices and touting the value of SEO for raising a site's performance on organic search listings.  While I believe in the power of SEO, there is a new offering we have started providing to clients which we call Social Media Optimization .
(SMO).  The concept behind SMO is simple: implement changes to optimize a site so that it is more easily linked to, more highly visible in social media searches on custom search engines (such as Technorati), and more frequently included in relevant posts on blogs, podcasts and vlogs.  Here are 5 rules we use to help guide our thinking with conducting an SMO for a client's website:

Increase your linkability – This is the first and most important priority for websites.  Many sites are "static" – meaning they are rarely updated and used simply for a storefront.  To optimize a site for social media, we need to increase the linkability of the content.  Adding a blog is a great step, however there are many other ways such as creating white papers and thought pieces, or even simply aggregating content that exists elsewhere into a useful format.

Make tagging and bookmarking easy – Adding content features like quick buttons to "add to del.icio.us" are one way to make the process of tagging pages easier, but we go beyond this, making sure pages include a list of relevant tags, suggested notes for a link (which come up automatically when you go to tag a site), and making sure to tag our pages first on popular social bookmarking sites (including more than just the homepage).

Reward inbound links – Often used as a barometer for success of a blog (as well as a website), inbound links are paramount to rising in search results and overall rankings.  To encourage more of them, we need to make it easy and provide clear rewards.  From using Permalinks to recreating Similarly, listing recent linking blogs on your site provides the reward of visibility for those who link to you.

Help your content travel – Unlike much of SEO, SMO is not just about making changes to a site.  When you have content that can be portable (such as PDFs, video files and audio files), submitting them to relevant sites will help your content travel further, and ultimately drive links back to your site. 

Encourage the mashup – In a world of co-creation, it pays to be more open about letting others use your content (within reason).  YouTube's idea of providing code to cut and paste so you can imbed videos from their site has fueled their growth.  Syndicating your content through RSS also makes it easy for others to create mashups that can drive traffic or augment your content.

There are many other "rules" and techniques that we are starting to uncover as this idea gets more sophisticated.  In the meantime we are always on the lookout for new ideas in Social Media Optimization to encourage even better thinking.  Perhaps we may even see the rise of entire groups or agencies devoted to SMO in the future …

SEO: 3 Key Areas to Focus on Right Now COVID-19

As it continues to spread and take hold in various regions, COVID-19 leaves in its wake a devastating human tool.

As of publishing, more than 2 million have been infected and more than 130,000 people have died worldwide.

As new data and early projections on the economic impact of the coronavirus pandemic are made available, only one thing is certain:

Nothing is certain.

In these challenging times, empathy and compassion for customers and employees are critical.

In enterprise organizations, large teams and in many cases the entire workforce is affected.

History has shown that in tumultuous economic times, SEO is more important than ever.

The entire supply chain is affected, all the way from manufacturing facilities through ordering, customer service, delivery, and of course the customers themselves.

The demand for credible, useful information is massive.

Media consumption has spiked as people now need to figure out how to work from home with children out of school, how to get groceries and stay fit without leaving the house, and more.

These are just the bare-bones logistics.

In the coming weeks and months, we will be exploring entirely new ways to go about our business as usual in an environment that is anything but.

Many businesses are now in a position where they need to adjust operations or even pivot their strategy in light of COVID-19 business interruptions and impact.

Paid search budgets are being halted as marketers have to figure out new ways of serving customers and delivering products.

Universally, companies are looking for the most cost-effective channels and many are having to shift from real-world events and promotions to digital-only in record time.

All of this widespread change means enormous volumes of content being created and pushed to consumers.

Companies need to be agile and get in position to capitalize on demand surges with short-term wins, while balancing this approach with the need to protect the brand long-term.

Interest in SEO as a discipline is growing more than ever before.

Google Trends Interest on SEOGoogle Trends interest on SEO as of April 8
Here are three key areas where SEO professionals need to focus right now to get ahead of these trends.

 People

Your employees must do what they did before in a remote work environment that may be brand new for them.

While a lot of organizations had some flexible scheduling or an occasional remote workday, entire companies have now had to go remote-only.

Employees are feeling a lack of connection and the impact of social isolation, not only in their work-life but in their personal lives, as well.

Teams that may have functioned quite well together in the office now need to learn entirely new methods of communication, problem-solving, collaboration, and productivity.

Your brand can support employees by ensuring that remote work policies are empathetic to the needs of employees in this environment.

Regularly scheduled team meetings may not work for all, especially those with other family members to care for.

It is important that each employee has the tools and also knows the process for executing their duties remotely.

Dedicate Some Channels to Socialization Only
For example, you could put a member of each team in charge of scheduling an (optional) hour of games played on Zoom once a week.

You might have dedicated Slack channels for discussing what people are watching on Netflix.

Remember that a lot of people aren’t getting these simple conversations they would’ve had at the water cooler anymore, and that complete isolation can be devastating.

Set up an Open Room Online Where Colleagues Can Get Together in a Co-Working Environment
It should be made clear that this is not a chat room, and that it is appropriate to go on mute well you get work done.

However, this structure still allows employees to take breaks together, run ideas by one another, and have that face-to-face interaction that is so important in professional relationships.

Don’t Forget About Physical Wellness & the Mental Health Benefits of Activity
In some regions, people are being entirely discouraged from going into public spaces and well in a lot of areas you could still go for a walk, many people are entirely housebound at this point.

Put a member of the team in charge of organizing group video activities that employees can opt into at different times of the day do light stretching or other low-impact physical activity.

Offer employees a free subscription to a fitness video website.

Find ways to support the mental and physical health of your employees at this time.

Tap Into the Expertise of Your SEO Pros as You Develop Content & Channels for Employees
They have the skills and knowledge to make that content readable and findable, to make your channels user-friendly, and to set up systems of measurement that will help you understand how they are being used and how you can improve your delivery.

Remote work may very well be the new normal for your organization and investing in your employees’ success today will pay off for years to come.

Be More Respectful Than Ever of Employees’ Time
Hold meetings only when necessary, and only for as long as needed to get the major decision making done.

9 Ways to Support Small Businesses During COVID-19

Since COVID-19 has become a full-blown pandemic, unemployment rates have skyrocketed as businesses are forced to shutter their doors for the sake of public health.

It is certainly a stressful time, especially for small business owners who have much smaller coffers to sustain them.

If you’ve checked your email recently, you may have noticed all the businesses sending out notifications letting their consumers know how they are trying to help.

It is admirable to see individuals and organizations coming together to offer assistance to those in need.

If you would like to join the ranks of the helpful, here are 17 ways to help small businesses impacted by COVID-19.

1. Volunteer On Behalf of Your Company
If you are not a member of the at-risk community, consider getting out there and doing some hands-on volunteering on behalf of your company.

Meals on Wheels expects the number of individuals in need of their meal delivery service to increase and is actively looking for volunteers.

You can also do the out-and-about – like shopping or picking up prescriptions – for at-risk individuals in your neighborhood.

Post on a community Facebook group or, if you live in an apartment building, help your direct neighbors by putting a notice in the lobby.

If you’re not able to brave the outdoors, but you have a sewing machine, you can join the ranks of people making homemade non-medical masks.

They are easy to make, and a growing number of hospitals are requesting them to help extend the life of their N95 masks, which are in desperately limited supply.

2. Take to Social Media & Amplify Messages
Instead of spending your days listlessly scrolling, make an active effort to follow and share the posts of companies you want to support.

Make a Twitter list so that you can make this an ongoing effort.

Amplify messages from small businesses with minimal effort and provide them with the most valuable advertising there is – word-of-mouth.

If they’re running an awesome promotion to boost their sales, retweet it to your followers.

If you have a loyal following, your social media boosts can also add credibility to the company you’re vouching for.

3. Choose Credits Over Refunds
If COVID-19 prevents a company from providing the product or service you ordered, wherever possible, choose a credit rather than a refund.

With the economic hit of the pandemic on small business owners and entrepreneurs, this distinction might be the difference between them making rent this month – or not.

4. Order (More) Take Out & Delivery
You may finally have the time in quarantine to cook your own meals, but don’t forget to consider the dire situations of your favorite restaurants.

Usually, restaurants only make a small amount of money from take-out orders.

However, with dine-in temporarily restricted in most cities and towns, take-out and delivery have become most restaurants’ sole source of income.

Order online and you can keep a Grubhub or DoorDash driver employed as well.

Just make sure that you’re tipping well – these people are working on the front lines of dealing with a dangerous disease.

Toast is a popular Point-of-Sale (POS) system for the food industry that has created a website to facilitate take-out and delivery purchases.

Rally for Restaurants lets you add your favorite restaurants for consideration and will even make a donation to other organizations feeding the community.

5. Buy Credits or Gift Certificates to Use Later
If you can’t frequent a business right now, either because you are in quarantine, or the company is temporarily closed, consider purchasing credits or gift certificates that you can use later on.

This cash flow will mean a lot right now while incomes are lean, and you can make use of your purchases when it’s safe to do so.

In Asheville, a public relations and marketing and agency called Bright Planning started a website – Asheville Strong – where consumers can find a directory of local small businesses that are offering gift cards.

If you have the skills, consider making something similar for your local community.

6. Use Your Expertise to Help Struggling Businesses
If you have the time and ability, consider using your skills to build an ecommerce website for a brick-and-mortar business to move their sales online.

Or, if you’re an expert in enterprise and have strategies that can help small businesses bounce back from the economic upheaval of COVID-19, you’re in a unique position to offer tangibly useful information to the companies that need it.

For example, Ahrefs is currently offering premium content for free – their popular blogging for business course.

If you don’t have a course already built, put together a webinar filled with detailed, helpful content that you’re uniquely qualified to teach.

You can combine your audience with someone who works in an adjacent position to make a presentation that goes further.

And if hosting a complete webinar on a brand new topic is more than you can commit to right now, trying making things simpler.

Erin Flynn, of Successfully Simple, sent an email to her subscribers asking for any business questions they had and responded to all of them with personalized Loom videos.

7. Organize Your Expert Friends to Share Knowledge
If you’re especially well-connected in your industry, you can go beyond a webinar and organize a virtual summit.

Gather experts and offer free access to their presentations for 24 hours.

After that, you can host the content and charge a small fee that will not only add value, but also help recoup any costs.

Give your experts an affiliate link so that they are incentivized to share it with their followers.

Whether you decide to organize a virtual summit or stick to a simple webinar, remember that the goal here is to serve, rather than profit.

8. Offer Free Office Hours
If you’re a business that is geared toward helping other businesses, you can offer free consultations to small businesses that have been impacted by the COVID-19.

First, take the time to listen so that you understand the current state of affairs and problems they’re facing.

Then, use your expertise to tell them how to generate more leads, market their business on social media, or whatever your company is best positioned to offer.

Note from the author: this is something that I’m doing – tweet me for my calendar scheduling link!

9. Advertise Free Offers From SaaS (Software as a Service) Companies
Many SaaS companies are offering incentives to counter the negative impacts of COVID-19.

Share their offers with the small business owners who can use these discounted services the most right now.

They might find something that is not only inexpensive in the short-term but indispensable to the growth and success of their company as we come out of the crisis.

Helping to facilitate this connection is win-win for the SaaS company offering the deal and the small business owner taking advantage of it.

You can also take advantage of these offers yourself.

The Age of Dissonance - Learn how marketers' trust in digital drives spend, despite challenges - Neilsen

While digital channels continue to gain ground, the ambivalence isn’t gone. Many of you feel you don’t have the right tools to measure and compare the ROI of your ad campaigns across all the channels you use.

The detailed findings in this report from Nielsen offer a powerful view into the current state of the industry.

Get your copy of The Age of Dissonance to learn:

Why marketers hold digital channels to a different standard than traditional channels

How perceptions influence digital spending

Why brands shrug off data quality issues

What obstacles are hindering OTT advertising adoption

Tactical recommendations to improve marketing effectiveness.... 

will discuss ✍️ 

The Impact of COVID-19 to Organic Search Performance SEO,SMM

Marketers are scrambling to adjust their SEO strategies to account for the 

COVID-19 pandemic.

That’s why it’s important to explore its impact on search interest trends and organic performance in retail.

As more users stay home and avoid public places, we understand that there is a shift in online behavior.

We have examined these initial behavioral shifts in the age of COVID-19 to better understand the retail landscape.

Our initial findings show that there are two categories of retail sites experiencing opposite organic impacts:

Retail sites that carry essential goods have experienced positive organic traffic growth.

Retail sites that carry non-essential items have experienced organic traffic declines.

Additionally, essential retail sites are seeing accelerated growth in clicks two weeks after the initial data collection, while the rate at which non-essential retail sites are losing traffic is slowing.

Methodology

We chose to examine retail clients because their bottom line is being directly and instantly impacted by the lack of consumers visiting their brick-and-mortar stores.

We examined:

53 Merkle retail client properties.

Broke each retailer into either essential and non-essential for a pandemic.

Examples of essential retailers: grocers, drugstores, general big-box merchandisers.

Examples of non-essential retailers: apparel, home goods, specialty big-box merchandisers.

Results

The Novel Coronavirus (a.k.a., COVID-19) has had a mixed impact on organic performance across retail clients.

There were two primary retail categories that arose as having opposite performance impacts:

Essential retail (e.g., grocery stores)

Non-essential retail (e.g., clothing stores)

Non-essential retail sites are seeing negative week-over-week (W/W) and year-over-year (Y/Y) organic click changes, while essential retail sites are seeing positive changes, as seen in the chart below:

Essential retailers are gaining organic traffic at an accelerated rate each week.

Non-essential retailers are losing organic traffic at a slower rate.

Analysis

Why are we seeing these changes in search performance across essential and non-essential retail sites?

There are many reasons – including changes in user search behavior.

For example, the lack of travel during this year’s spring break has influenced pre-travel searches and merchandise purchases like spring break attire.

Additionally, the growing concern of the coronavirus has likely disrupted users’ typical search patterns and redirected their attention away from more traditional retail searches to more timely searches that reflect their concerns.

This overall shift in search interest has likely contributed to the drop in organic performance of non-essential retail sites.

Also, users are trending positively toward essential searches over non-essential searches as they pivot their search interests to adjust to the necessary COVID-19 lifestyle changes.

however, according to Andrew Lipsman, a principal analyst at eMarketer, users’ “household needs don’t simply go away and may even increase, with many looking to stockpile resources.”

As the concern about COVID-19 rises, we expect users to be more concerned with stocking up on essential items in the coming weeks.

The future of retail in the coming weeks will be constantly changing, and we expect organic performance to reflect this uncertainty.

 Results

The Novel Coronavirus (a.k.a., COVID-19) has had a mixed impact on organic performance across retail clients.

Essential retail (e.g., grocery stores)

Non-essential retail (e.g., clothing stores)

Five reasons why Google isn’t indexing all of your web pages !!

1. Errors in the robots.txt file of your website keep Google away

The disallow directive of the robots.txt file is an easy way to exclude single files or whole directories from indexing. To exclude individual files, add this to your robots.txt file:

User-agent: *
Disallow: /directory/name-of-file.html

To exclude whole directories, use this:

User-agent: *
Disallow: /first-directory/
Disallow: /second-directory/

If your website has a robots.txt file, double check your robots.txt file to make sure that you do not exclude directories that you want to see in Google’s search results.

Note that your website visitors can still see the pages that you exclude in the robots.txt file. Check your website with the website audit tool in SEOprofiler to find out if there are any issues with the robots.txt file.

2. Your pages use the meta robots noindex tag

The meta robots noindex tag enables you to tell search engine robots that a particular page should not be indexed. To exclude a web page from the search results, add the following code in the <head> section of a web page:

<meta name=”robots” content=”noindex, nofollow”>

In this case, search engines won’t index the page and they also won’t follow the links on the page. If you want search engines to follow the links on the page, use this tag:

<meta name=”robots” content=”noindex, follow”>

The page won’t appear on Google’s result page then but the links will be followed. If you want to make sure that Google indexes all pages, remove this tag.

The meta robots noindex tag only influences search engine robots. Regular visitors of your website still can see the pages. The website audit tool in SEOprofiler will also inform you about issues with the meta robots noindex tag.

3. Your pages send the wrong HTTP status code

The server header status code enables you to send real website visitors and search engine robots to different places on your website. A web page usually has a “200 OK” status code. For example, you can use these server status codes:
301 moved permanently: this request and all future requests should be sent to a new URL.
403 forbidden: the server refuses to respond to the request.
For search engine optimization purposes, a 301 redirect should be used if you want to make sure that visitors of old pages get redirected to the new pages on your website.

The website audit tool in SEOprofiler shows the different status codes that are used by your website and it also highlights pages with problematic status codes.

4. Your pages are password protected

If you password protect your pages, only visitors who know the password will be able to view the content.

Search engine robots won’t be able to access the pages. Password protected pages can have a negative influence on the user experience so you should thoroughly test this.

5. Your pages require cookies or JavaScript

Cookies and JavaScript can also keep search engine robots away from your door. For example, you can hide content by making it only accessible to user agents that accept cookies.

It might be that your web pages use very complex JavaScripts to execute your content. Most search engine robots do not execute complex JavaScript code so they won’t be able to read your pages. Google can parse these pages to some extend but you’re making it unnecessarily difficult then.
How to find these problems on your website

In general, you want Google to index page pages. For that reason, it is important to find potential problems on your site. The website audit tool in SEOprofiler locates all issues on your site and it also shows you how to fix these problems. If you haven’t done it yet

Deindexed on Google

Here’s a quick look at some processes that might help:

• Use social media in a dedicated manner.
• Replace low-quality duplicate content with unique, original ones.
• Don’t use Noindex parameter.
• Use links in a proper way.
• Concentrate on meta tags and web design as well.
• Check out the condition of the server.

Use Social Media to Restore Organic Traffic

Appearing in the organic search results is the key to bringing traffic to your website. Hence, it is essential you share your site’s URL among as many people as possible. Social media is the best place to increase viewership. Reach out to maximum people and enhance your website views as much as possible with the help of social media marketing. If you don’t have one already, you should also create a G+ page and share your webpages as much as possible to ensure a regular flow of traffic to it.

Replace Duplicate Content

To perform well on Google, it is essential to have excellent content on your website. And the quantity of content matters as well. But this does not mean that you will use duplicate content from other websites or other pages of your own website. Having duplicate content can have a negative impact on your website. You also need to check if your site is using spun content. The low quality of the content can also hurt the prospects of your website. Hence, it is necessary to check all the content that your website has. Ensure that all of them are properly optimized for the search engines. Besides, no unrelated keyword should appear in the content as well.

Ensure that Noindex Parameter Hasn’t Been Used
Have you used the Noindex parameter mistakenly for your site or blog? When you are running a website or a blog, you must be aware of the processes through which you can ask Google not to index your page. These procedures come in handy when you do have a page whose construction has not been completed. But have you mistakenly asked Google to deindex your site? This has been found to be one of the most common reasons for the websites to be deindexed. Have you done this when checking or maintaining your website?

You should check the settings to ensure that Google is allowed to index your website. Ensure that the Noindex parameter is used nowhere, not in the robots.txt files, root directory, individual web file directories or in your Meta data.

Hunt for Links that Hurt

Does your website have a lot of backlinks to other sites? Are you sure all of them are functioning properly? You might have linked your content to some other site that has information similar to the one provided in your website. This surely have worked in your favor at a time. But you need to be sure that the links are functioning now as well.

If the links on your website are not functioning properly, Google might punish your site for that. And your website might even be deindexed. You need to use Google Webmaster Tools as well as a free link checker to know, which links on your website are dead. So, it can help you remove the dead links that are present on your webpages. Besides, you also need to check for:

Large number of outgoing links
Too many affiliate links
Hidden links
Keep on checking for and removing dead links on a monthly basis to ensure that your site performs well in search engine results.

Check Web Design and Meta Tags

Check the meta descriptions and title tags as well. Is your website properly designed? It will also play a major role in ensuring that the content can be properly crawled. And if the site is not crawled well, it will not be properly indexed by Google’s search engine. This, in turn, will result in low traffic and hence, will have a negative impact on your business.

Check if the Server Has Crashed

Worried that you have been deindexed on Google? Check out your web host. Usually the servers on which the sites are hosted are pretty reliable, but it can crash at times. So, check it out. If it has, you will have to wait for the next visit by Googlebot to the website. If your site is indexed once again, it will appear in the next ranking change. However, you can’t expect it to immediately have the same rankings once your site appears, and you will have to work hard for it to get the required results.

Getting deindexed on Google isn’t a great thing. But once that happens to your website, you need to beef up the efforts to bring the site back to its original place in the search engine results. If followed properly, these steps are sure to help your website gain its rank fast enough.

Do marketing platforms help your search results? OMA

This report compiled by OMA, compares companies who have implemented different marketing automation platforms, measuring traffic early and later in their deployments.

Traffic measurements were based on data from SEMRush gathered from the top 95 million organic keywords for Google searches in the United States, as well as Google AdWords usage. Segments were created based on initial size to compare similar size companies.

This report details how marketing automation impacts site traffic, keyword changes and search visibility.

OMA (Organic Marketing Analytics) helps businesses get more traffic for their content using the first-ever platform built to automatically discover the people and actions needed to deliver results. Part SEO, part social media, OMA finds your customers no matter where they start their discovery, and gets your message in front of them.

12 Tips to help build the foundation for a new SEO career

TIP 1. Set your focus on your clients success.
TIP 2. A difference in your performance is a difference in your profits.
TIP 3. Have confidence in your own strategies and explore profit sharing.
TIP 4. Don’t forget community and charitable work.
TIP 5. Work on Relationship building and position yourself for success to come.
Tip 6. Set your course of action and get started.
Tip 7. Choose which voices you choose to listen to carefully.
Tip 8. Run a balanced business.
Tip 9. Don’t forget to recognize and be thankful for the progress you’ve made.
Tip 10. Give something back to your community (with gladness).
Tip 11. You must be willing to change and take action!
Tip 12. Surround yourself with the high quality people!